When CONNECTIONS Tanzania 2001 was introduced to the market, there was sufficient satisfaction that a personalised product had delivered on its promise. For it must be borne in mind that unlike National telephone Directories or other nationally based Directories,

CONNECTIONS offers a uniqueness in its smallness and its limitation to select organisations.

In fact, CONNECTIONS opens up an exposure to the very decision makers that shape and move business in the region. When a person is looking for the contact of a company, they turn to, say, the Yellow Pages, but when they are looking for a deal, a business relationship, they stand for CONNECTIONS. With that difference in mind, it is possible to then evaluate the various profits and products that would then turn out of such a low priced product.